The chiropractic marketing blog just released an article, written by Dr. Justin Snyder, about how chiropractors can utilize QR codes in their practice. If you haven’t heard about them, QR codes allow smart phone users to download complex information by snapping a picture of a black and white box. Many businesses, especially in Japan, have [...]

1  Dominate the Internet A well designed and content rich website is your most powerful marketing tool. Make sure you focus on educational, well-written content instead of catch phrases and sales pitch. Make sure you’ve got a website that integrates social media and blogging tools like Facebook and WordPress. The best way to rank 1st [...]

“Don’t Gossip!” Here’s a great USSR poster warning against the dangers of gossip and blabbing – “It’s only a small step from blabbing to treason” (rough translation).  We’ll ignore the bit about the walls listening and the thinly veiled KGB threats in order to glean a bit of wisdom from this old Soviet poster. Here’s [...]

In the 1940′s there was a great advertisement for the Volkswagen Beetle. It was refreshingly honest, down to earth, and funny – unlike their competition, who were stuffy, corporate, and cheesy. The advertising technique was a wild success and kept Volkswagen alive and well in the United States. The reason for their success: they were honest [...]

One of the most common questions I run across is “how do I market my practice online?” My answer is usually the same – “build a community, be a valuable resource, and invest time.”  There are no magical solutions, guaranteed gurus, or overnight millionaires.  Can someone become a qualified chiropractor in a week? Not likely. [...]

Email marketing is an inexpensive and effective way to keep in touch with your existing patients and educate new patients about the benefits of chiropractic. There are some great resources available to people interested in taking advantage of the power of this new marketing method. For instance, Constant Contact is a popular email marketing service, [...]

Here’s an interesting strategy for getting more exposure for your chiropractic practice: multiple websites. Not multiple domains pointing to the same website. (As I wrote a few days ago, multiple domains all pointing to the same site will hurt your search engine ranking.) I’m talking about creating two or three unique websites with original content [...]

It used to be easy to market your chiropractic practice. You could place a Yellow Pages ad or some newspaper advertisements, and wait for the phone to ring. Those days are gone. The Yellow Pages are rarely used today, and newspapers are going out of business left and right. More and more of your patients [...]