1  Dominate the Internet A well designed and content rich website is your most powerful marketing tool. Make sure you focus on educational, well-written content instead of catch phrases and sales pitch. Make sure you’ve got a website that integrates social media and blogging tools like Facebook and WordPress. The best way to rank 1st [...]

“Don’t Gossip!” Here’s a great USSR poster warning against the dangers of gossip and blabbing – “It’s only a small step from blabbing to treason” (rough translation).  We’ll ignore the bit about the walls listening and the thinly veiled KGB threats in order to glean a bit of wisdom from this old Soviet poster. Here’s [...]

In the 1940′s there was a great advertisement for the Volkswagen Beetle. It was refreshingly honest, down to earth, and funny – unlike their competition, who were stuffy, corporate, and cheesy. The advertising technique was a wild success and kept Volkswagen alive and well in the United States. The reason for their success: they were honest [...]

One of the most common questions I run across is “how do I market my practice online?” My answer is usually the same – “build a community, be a valuable resource, and invest time.”  There are no magical solutions, guaranteed gurus, or overnight millionaires.  Can someone become a qualified chiropractor in a week? Not likely. [...]