Email marketing is an inexpensive and effective way to keep in touch with your existing patients and educate new patients about the benefits of chiropractic.

There are some great resources available to people interested in taking advantage of the power of this new marketing method. For instance, Constant Contact is a popular email marketing service, and the company provides free seminars throughout the country on how to get the most out of email marketing. You can see availability for these seminars here.

There are also some good books on email marketing, available here.

Here are some tips to get the most out of your email campaigns:

• Use a catchy subject line. DON’T do this: “August Newsletter.” That’s not very exciting and is less likely to get opened. Instead, use something like, “Study finds chiropractic beneficial for chiropractic.” With that subject line, you’re going to get the attention of patients with sciatica AND mention the benefits of chiropractic.
• Don’t make your email messages too long. Marketing guru Guy Kawasaki wrote that the optimal email length is five sentences. That’s perhaps a bit extreme for a patient newsletter, but it’s good to keep in mind.
• Don’t send attachments. There are a few reasons for this. First, you don’t want to irritate your recipients, and attachments can be a pain. Secondly, a large attachment is going to get you in trouble with your email service because of bandwidth issues.
• Link to your site! Instead of attaching newsletters, link back to articles and videos on your website. The goal is have your patients interact with your site, and so tease them with something interesting and then link to your site for more information.

And, of course, include good content! Give your patients something interesting to learn about or think about, or something they’ll forward to a friend. With our chiropractic email marketing system, we provide a library of ready-to-send emails that you can use.

Email marketing can be a powerful tool, if done right. For more information about using email in your chiropractic marketing, email me at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton

Here’s an interesting strategy for getting more exposure for your chiropractic practice: multiple websites.

Not multiple domains pointing to the same website. (As I wrote a few days ago, multiple domains all pointing to the same site will hurt your search engine ranking.)

I’m talking about creating two or three unique websites with original content and unique domain names — all optimized for search.

Say, for instance, that you’re in Decatur, GA. You could pick three domains:

www.decatur-chiropractor.com

www.chiropractor-decatur.com

www.decaturchiropractic.com

With proper optimization, you could have all three of these sites on the first page of Google. You could put these sites together with WordPress relatively easily, or even use two or three of our $30 Chiropractic Websites. For just $90 a month, you could have THREE links on the first page of Google!

Staying in touch with patients and professionals in your community is critical. In fact, the greatest source of new patients is your old patients.

It used to be that communicating with your patient-base was expensive and time-consuming. You had draft a letter or newsletter, print labels, buy postage, etc. Email makes this whole process a lot easier and affordable.

With ready-made chiropractic newsletters, you can send a message to your entire email list in just minutes!

Here are a few tips for getting the most out of email marketing:

Get as many patient email addresses as you can. You can ask new patients to provide their email when they first come in, and get it from existing patients during their next appointment.

Provide information that your readers will find useful. The latest news on fibromyalgia or back pain is a great topic and will spur some patients to come back in for an appointment.

Include a call to action. Put a link in your email to your website, inviting them to watch a video on chiropractic.

DON’T SPAM! Buying a list is a great way to get in trouble, and it can create a bad impression with the recipients who don’t want your message.

Email is an inexpensive and effective way to market your chiropractic practice. Call us today at (800) 295-3346 if you have any questions about using email for your clinic.

Mike Melton

KAVAINT.COM

It used to be easy to market your chiropractic practice. You could place a Yellow Pages ad or some newspaper advertisements, and wait for the phone to ring.

Those days are gone.

The Yellow Pages are rarely used today, and newspapers are going out of business left and right.

More and more of your patients are going online to find solutions to their health care problems, and if you don’t have a state-of-the-art presence there…well, how are patients supposed to find you?

Navigating online marketing can be overwhelming and frustrating. Every day, you’re probably bombarded with people trying to sell you something. Maybe they promise you top ranking in the search engines. Maybe they’re offering you some magical service that result in hundreds of new patients.

Maybe they’re just trying to get your money!

The truth is that you don’t have to spend a lot of money to have an effective web presence. The goal of this blog is to provide you with some free ideas on how to get the most out of your online marketing.

Implementation of these ideas can boost your web presence and search engine optimization. This will make it easier for patients to find you AND more likely to call you for an appointment.

To get started, you can download my free Ebook on Online Chiropractic Marketing. In it, you’ll find a wealth of tips and suggestions that can immediately boost your website’s effectiveness.

If you have any questions about my Ebook or anything about chiropactic websites and marketing, feel free to contact me directly at mike (at) chirohosting.com or call me at (800) 295-3346.

Mike Melton
Owner, ChiroHosting.com and BodyMind Publications