Email marketing is an inexpensive and effective way to keep in touch with your existing patients and educate new patients about the benefits of chiropractic. There are some great resources available to people interested in taking advantage of the power of this new marketing method. For instance, Constant Contact is a popular email marketing service, [...]

Here’s an interesting strategy for getting more exposure for your chiropractic practice: multiple websites. Not multiple domains pointing to the same website. (As I wrote a few days ago, multiple domains all pointing to the same site will hurt your search engine ranking.) I’m talking about creating two or three unique websites with original content [...]

Staying in touch with patients and professionals in your community is critical. In fact, the greatest source of new patients is your old patients. It used to be that communicating with your patient-base was expensive and time-consuming. You had draft a letter or newsletter, print labels, buy postage, etc. Email makes this whole process a [...]

It used to be easy to market your chiropractic practice. You could place a Yellow Pages ad or some newspaper advertisements, and wait for the phone to ring. Those days are gone. The Yellow Pages are rarely used today, and newspapers are going out of business left and right. More and more of your patients [...]