The chiropractic marketing blog just released an article, written by Dr. Justin Snyder, about how chiropractors can utilize QR codes in their practice. If you haven’t heard about them, QR codes allow smart phone users to download complex information by snapping a picture of a black and white box. Many businesses, especially in Japan, have [...]

We’ve been experimenting with several new web tools this month and one of our favorites is Squidoo, a website that allows you to create “Lenses” for any topic that you’re passionate about. Think of it as a hybrid between Wikipedia and WordPress. You can add text, pictures, video, polls, and just about any other resource [...]

Facebook can be a very powerful way to let your community know about your chiropractic practice, but you might not know where to start. We’ve put together a video that makes it easy to learn how to use Facebook for your practice. If you have any questions about how to integrate social media into your [...]

1  Dominate the Internet A well designed and content rich website is your most powerful marketing tool. Make sure you focus on educational, well-written content instead of catch phrases and sales pitch. Make sure you’ve got a website that integrates social media and blogging tools like Facebook and WordPress. The best way to rank 1st [...]

“Don’t Gossip!” Here’s a great USSR poster warning against the dangers of gossip and blabbing – “It’s only a small step from blabbing to treason” (rough translation).  We’ll ignore the bit about the walls listening and the thinly veiled KGB threats in order to glean a bit of wisdom from this old Soviet poster. Here’s [...]

Avoid endorsing or selling products. Quick money is awfully tempting- just ask the 20,679 doctors who endorsed cigarettes in the 30′s. It seemed like a good idea at the time. The product was controversial but it hadn’t yet been proven dangerous or unhealthy. Not to mention, they were well paid and the cigarette representatives seemed [...]

In the 1940′s there was a great advertisement for the Volkswagen Beetle. It was refreshingly honest, down to earth, and funny – unlike their competition, who were stuffy, corporate, and cheesy. The advertising technique was a wild success and kept Volkswagen alive and well in the United States. The reason for their success: they were honest [...]

One of the most common questions I run across is “how do I market my practice online?” My answer is usually the same – “build a community, be a valuable resource, and invest time.”  There are no magical solutions, guaranteed gurus, or overnight millionaires.  Can someone become a qualified chiropractor in a week? Not likely. [...]

The best chiropractic websites all have something in common: good, original content. It’s the best way to boost your search engine results, bring people to your website, and keep them there. Make it your goal to write 2 short (250-500 word) articles per week. It can be on any subject you’re interested in, just get [...]

You really can’t go anywhere without hearing about Facebook, Twitter, and blogging. And there’s a good reason: social networking is revolutionizing how we communicate with others. Social networking and chiropractic marketing