The chiropractic marketing blog just released an article, written by Dr. Justin Snyder, about how chiropractors can utilize QR codes in their practice. If you haven’t heard about them, QR codes allow smart phone users to download complex information by snapping a picture of a black and white box. Many businesses, especially in Japan, have leveraged these codes in their marketing campaigns by featuring them in posters, billboards, and tshirts. The joy of QR codes is that the user has no idea what the box contains and “opening” the box is always a surprise. If you haven’t seen a QR code in action, go to Youtube and search for “QR codes”. You’ll find videos demonstrating the technology and lauding its use in modern marketing.

Doctor Snyder brings up a good point in his article– that the novelty including the code on his business card engages everyone he hands a card to and often sparks conversations, which reinforce the interaction and improves conversion rates. People will also scan the QR code later, just to try it out, which leads them back to Doctor Snyder’s website yet another time. This kind of repeated exposure solidifies his clinic in peoples’ minds and makes him significantly more memorable. Using the technology also sets him apart from other chiropractors by distinguishing him as an exceptionally intelligent and forward-thinking doctor, traits that appeal to every prospective patient. Do QR codes have a place in chiropractic marketing or are they just a passing fad? I asked one of my friends, who works for a high-tech company in Palo Alto and his response was a resounding “yes, they’ll stick”. His description made them out as the next logical replacement for barcodes and a logical, efficient way of transmitting complex information quickly. It’s worth noting the ease with which someone can visit your website by simply snapping a picture of the QR code — as opposed to typing out the URL or carrying a card.