We’ve been experimenting with several new web tools this month and one of our favorites is Squidoo, a website that allows you to create “Lenses” for any topic that you’re passionate about. Think of it as a hybrid between Wikipedia and WordPress. You can add text, pictures, video, polls, and just about any other resource you can think of about any given topic. For example, if you were really interested in the Greenbay Packers (not picking sides!), you could create a Squidoo Lense that featured information about the history of the team, profiles on the key players, pictures of them training, video clips from the most recent games, and areas to discuss the team publicly.

This nifty resource has the potential to turn into a fantastic chiropractic marketing tool and we’re exploring all of the possibilities. As we run across successful strategies, we’ll write them up and share the information with all of our clients! We do more than just build chiropractic websites, we push the boundaries of chiropractic marketing to new frontiers every month!

For more information about Squidoo Lenses, online marketing, or search engine optimization, give us a call. We’re always happy to provide valuable information at no cost!