1  Dominate the Internet

A well designed and content rich website is your most powerful marketing tool. Make sure you focus on educational, well-written content instead of catch phrases and sales pitch. Make sure you’ve got a website that integrates social media and blogging tools like Facebook and WordPress.

The best way to rank 1st in Google is to upload high quality content frequently. Information on sciatica, neck injury, back pain, and chiropractic techniques will define you as the leading expert in your field.

2 Collect Testimonials

Pick your best 10 patients and offer them a discount in exchange for a referral. Get them to write 2-3 paragraphs about your practice. Do this three or four times and year and you’ll have a great collection of testimonials.

If you’re feeling especially motivated, snap a quick photo of your patient and upload it with their testimonial. This adds credibility and a nice personal touch.

3   Become Grassroots

Start a referral program and your patients will be your evangelists. Offering them a free treatment, 2 movie tickets, a raffle prize, or a gift certificate can make lead to an explosion of new patients. Just make sure you’re offering them something they want.

Take a minute to check your state regulations- every state is different but most of them are pretty relaxed about simple referral programs.

4  Give Back to Those Who Give

Volunteer time to provide free treatments for your local fire department and other community heroes. These guys and gals are hard working, dedicated people who put their bodies through hell to serve normal folks like us. Spend a few hours per month helping them out. It’ll build good will around your practice and it’s the right thing to do.

Not sure how get started? Call your local fire department and ask. They’ll be more than happy to hear from you. Think of this as a long-term investment in your business and your community.

5  Join the Community

If you’re not already a member of local service organizations, you should be. There’s no better way to connect to your community and build a successful business like contributing to a service organization. Pick one that you’ll enjoy being a part of and suits your skills and interests.

You’ve got loads of options: Rotary, Lions Club, USO, Kiwanis, Optimists, Odd Fellows, Toastmasters, and dozens of others. Members of these organizations of often well-established and successful business people with deep connections to their community.

6 Be Seen Online

These days, most inexpensive digital cameras include high-definition video- making it easier than ever to make videos for the internet. Make use of this technology by uploading video introductions, tours of your office, and examples of technique. You can put together a simple 5 minute video in about an hour.

Video gives patients an opportunity to get to know you before stopping by your office. It also demonstrates your expertise and educates them on the benefits of chiropractic. It’ll be the best hour you’ve ever invested and it can be a blast.

7 Follow and be Followed

Everyone is joining Facebook. In fact, it’s starting to look like a miniature country. There are literally millions of groups, hundreds of millions of users, and billions of interactions every day. Fortunately, it can also be an intimate and personal place where you can develop new relationships and expand your practice.

If you haven’t already joined, you should. Facebook is amazingly simple to use but can have a huge impact on business. Just register an account and start talking with people. If you want advice for getting started, check out our Facebook Chiropractic videos.

8  Invite the Family

Chiropractic wellness can benefit the entire family but can become expensive for younger families. Why not offer family discounts? That way everyone can benefit from wellness care! Offering family chiropractic services can open up a whole new world of effective marketing and advertising opportunities.

Be sure to include a page on your website about family chiropractic care that includes information on childhood chiropractic. You can add child-friendly chiropractic games.

9  Join the Club

Contact your local golf clubs and/or country clubs and offer to do a seminar on the benefits of chiropractic care. Be sure to include basic information like a biography of yourself, your qualifications, and some samples of your presentation. When you make the presentation, be sure to use visual aids. Slide shows, diagrams, and photos help keep your audience engaged.

After the presentation, hand out a gift packet that includes your business card, additional educational material and coupons for discounted services. You can apply this same technique to many social clubs and sports groups!

10  They Listen to Lists

These days, people rarely read more than a few paragraphs and it’s more important than ever for you to create lists and easily readable bullet-points. Try creating a list of “10 ways chiropractic helps you stay well” or “5 treatments for sciatica” or “12 common causes of neck injury.” These lists help people engage with complex information.

The lists will also help your website’s search engine optimization (your raking on Google), which will dramatically increase traffic to your site- and your office.