Facebook can be a very powerful way to let your community know about your chiropractic practice, but you might not know where to start. We’ve put together a video that makes it easy to learn how to use Facebook for your practice. If you have any questions about how to integrate social media into your [...]

1  Dominate the Internet A well designed and content rich website is your most powerful marketing tool. Make sure you focus on educational, well-written content instead of catch phrases and sales pitch. Make sure you’ve got a website that integrates social media and blogging tools like Facebook and WordPress. The best way to rank 1st [...]

“Don’t Gossip!” Here’s a great USSR poster warning against the dangers of gossip and blabbing – “It’s only a small step from blabbing to treason” (rough translation).  We’ll ignore the bit about the walls listening and the thinly veiled KGB threats in order to glean a bit of wisdom from this old Soviet poster. Here’s [...]

Avoid endorsing or selling products. Quick money is awfully tempting- just ask the 20,679 doctors who endorsed cigarettes in the 30′s. It seemed like a good idea at the time. The product was controversial but it hadn’t yet been proven dangerous or unhealthy. Not to mention, they were well paid and the cigarette representatives seemed [...]

In the 1940′s there was a great advertisement for the Volkswagen Beetle. It was refreshingly honest, down to earth, and funny – unlike their competition, who were stuffy, corporate, and cheesy. The advertising technique was a wild success and kept Volkswagen alive and well in the United States. The reason for their success: they were honest [...]