One of the most common questions I run across is “how do I market my practice online?” My answer is usually the same – “build a community, be a valuable resource, and invest time.”  There are no magical solutions, guaranteed gurus, or overnight millionaires.  Can someone become a qualified chiropractor in a week? Not likely. Likewise, successful online marketing takes time and investment – but the results are worth it!

Marketing your chiropractic practice will require a bit of legwork. First, you’ll need a professional website. Skip the bells and whistles, spinning graphics, and busy designs. Your website is your digital office- would you paint the walls of your practice purple? Don’t do it to your website either. The design should be professional, easy to navigate, minimalistic, and informative.  Second, you’ll need social media profiles. Social media websites like Facebook and Twitter are invaluable marketing tools because they connect you to people in your community. Think of social media websites like big cocktail parties; follow simple rules of etiquette: be polite, engage in conversation, and don’t constantly sell. Here’s the worst mistake new users make: they join a social website, create a profile for their business, start adding random people, and then begin barraging folks with meaningless advertisements. Don’t make the mistake of treating social media like a giant classifieds ad or phonebook. If you treat people with respect and make yourself a valuable member of their community, it’ll pay off better. Third, invest in some advertising. There are two primary routes for placing ads: Google Adwords and Facebook Ads. They’re both fantastic but if you could only choose one, I’d recommend Adwords. For detailed advice on online advertising campaigns, refer to our free chiropractic marketing ebook. The ebook, written by Mike Melton, is an concise and informative educational resource. I hope you enjoy it!

Rod Campbell
Marketing Director
Chirohosting.com